Customer Retention Rate Calculator
Step 1: Customer Data
Must be at least 1 customer
Cannot be negative
Must be ≥ new customers
| Parameter | Value |
|---|---|
| Enter values to calculate | |
Customer Retention Rate (CRR): The percentage of customers a company retains over a specific period. It's a key metric for tracking customer loyalty and business health.
Formula: ((End Customers - New Customers) / Start Customers) × 100
Industry Benchmarks:
• 85%+ = Excellent
• 70-84% = Good
• Below 70% = Needs Improvement
Formula: ((End Customers - New Customers) / Start Customers) × 100
Industry Benchmarks:
• 85%+ = Excellent
• 70-84% = Good
• Below 70% = Needs Improvement